Most learning and development (L&D) teams field more training requests than they can handle — and every stakeholder believes their initiative is most urgent. Sales training is one area where L&D can draw a clear line between training decisions and business outcomes. Data analysis from more than 150,000 B2B buying decisions has identified the specific seller behaviors buyers say lead to wins and losses. When L&D teams align training to those predictive behaviors, every training priority has a rationale behind it.

In this session with Tim Riesterer, chief strategy officer at Corporate Visions, you’ll learn which competencies your sellers need to master, how to assess real skill gaps through performance-based simulations and how to design targeted training that ties directly to revenue results.

In this session, you’ll learn:

  • Which sales competencies deserve your training focus, based on what buyers say drives wins and losses
  • What precision skills assessments reveal about where your sellers need work
  • Why tying skill development to revenue outcomes is what makes L&D’s impact visible to the business

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Speaker

Tim Riesterer, Chief Strategy Officer, Corporate Visions

Tim Riesterer, chief strategy officer at Corporate Visions, is the sought after expert on evidence-based revenue growth using counterintuitive approaches. Known for his candid thought leadership and engaging keynotes, he’s spent decades testing and refining go-to-market strategies that put buyers squarely at the center. Tim is the author of four insightful books, including “Customer Message Management,” “Conversations that Win the Complex Sale,” “The Three Value Conversations” and “The Expansion Sale.”