Sales enablement has a persistent problem: the tools that assess performance don’t talk to the tools that deliver learning, and neither of them talk to the tools that track deals. Sellers get fragmented experiences. Managers get incomplete data. And learning and development (L&D) teams are left trying to draw a line from training completion to revenue using a system that was never designed to connect them.

Richard Barkey, founder and CEO of Imparta, has spent 30 years researching how people learn and apply sales skills. Richard will walk through a real sales scenario, showing how agentic artificial intelligence (AI) connects learning directly to performance in one continuous cycle, and what measurable behavior change looks like in the first 4-6 weeks. L&D leaders will leave with a clear picture of what closed-loop enablement looks like in practice and how to demonstrate its impact to the business.

This session will help you:

• Identify where the gap between training and performance is costing your organization, and what a closed-loop system does to close it.
• See how agentic AI, grounded in sales methodology, can deliver coaching tied to real calls, conversations and deals.
• Understand where human expertise fits alongside AI and why both are needed for durable performance gains.
• Take practical first steps toward piloting a connected enablement system, with a clear framework for demonstrating ROI within 12 months.

View full agenda.

---

Speaker

Richard Barkey, Founder & CEO, Imparta Richard Barkey, the founder and CEO of Imparta, is a sought-after thought leader and keynote speaker and in sales, negotiation, customer success, strategy, leadership and the application of change management and AI to performance improvement. He combines a deep understanding of sales best practice with a hands-on approach to technology and innovation. Richard is the creator of i-Coach AI, the world’s first specialized sales coaching AI, and has been closely involved with the transformation of i-Coach AI into a comprehensive agentic solution for revenue enablement. Richard created Imparta in 1997 after seven years at McKinsey & Co. He holds a first-class degree in engineering from Cambridge University and an MBA with Distinction from the Harvard Business School.