Training alone doesn’t create high-performing sellers — effective leadership, coaching and enablement in the flow of work do.

In this Leader Talk, David Ashe, senior director of global sales development at Allego, breaks down what truly drives seller performance beyond programs, playbooks and content. You’ll learn how leaders can intentionally develop sellers who consistently deliver results by reinforcing the right skills, behaviors and mindsets where selling actually happens.

Designed for training and L&D professionals responsible for seller readiness and performance, this session will teach you:

• How daily leadership actions either reinforce or undermine the skills sellers are expected to use in the field.
• Practical ways you can coach in the flow of work, so training shows up in real buyer conversations.
• What high-performing sellers do differently and how leaders develop those habits over time.
• How today’s enablement practices help leaders reinforce skills where work happens, without adding more programs or overhead.

View full agenda.

Speaker

David Ashe, Senior Director of Global Sales Development, Allego David is an innovative and proven leader who delivers rapid growth with exceptional results with over nine years of experience as a sales development professional. In this role, he oversees a global sales team responsible for growing the company’s customer base, revenue and profitability within the United States. Prior to Allego, David was a sales development senior manager at Deltek, responsible for the strategy and management of sales operations, including the business development teams.