Most learning and development (L&D) teams try to “modernize” measurement with new dashboards and scorecards, but if you’re working in a silo, your metrics may be outdated before you even get started. This session introduces Joint Analysis and Design (JAD) as a cross-functional working session where L&D, operations and business leaders map real workflows, risks and performance targets before training is built. The payoff is simple: fewer rework cycles and fewer emails asking, “Can you prove this worked?” It’s a shared blueprint that tells you exactly what to measure, why it matters and how to prove impact without scrambling for data later.

Led by Doug Stephen, president of CGS Immersive, this talk draws on 25+ years in enterprise transformation and learning, including immersive programs that have delivered up to 50% faster onboarding, double-digit training cost reductions and millions in measurable productivity gains for Fortune 1000 organizations. Doug will share fast-paced stories from manufacturing, aviation and healthcare where JAD became the strategic starting point — turning activity metrics like “hours trained” into hard outcomes like fewer safety incidents, higher first-time-right rates and double-digit drops in rework. You’ll learn how L&D leaders are using JAD as a practical path to secure investment and reshape how their companies measure performance.

Learn how to:

• Use a Joint Analysis and Design (JAD) session to align expectations and success measures across L&D, operations and business leaders.
• Turn JAD outputs into role-based learning journeys with concrete measurement plans tied to time-to-competence, quality, safety and retention.
• Replace activity metrics with meaningful leadership insights you can use to secure future investments in L&D, such as first-time-right rates, safety incidents, rework and operational uptime.
• Begin applying these ideas immediately using CGS Immersive’s short interactive roadmap experience, which provides a personalized starting point for your own JAD conversation.

View full agenda.

Speaker

Doug Stephen, President, CGS Immersive Doug Stephen is the president of CGS Immersive and a leading expert in using learning strategy and technology to solve critical business challenges across complex, global enterprises. With more than two decades of experience consulting with Fortune 1000 companies, he understands what it takes to drive measurable gains in employee engagement, operational performance and revenue growth. At CGS Immersive, Doug oversees the vision and execution of immersive learning platforms that are redefining how organizations onboard, upskill and support their workforce in the flow of work. He is passionate about helping organizations unlock the full potential of their people by combining proven learning methodology with cutting-edge technologies like AI-driven roleplay and extended reality.