You’ve done the work, gathered the insights, but now what? Completion rates and dashboards don’t tell leaders what’s working, what’s not or what to do next. Learning and development (L&D) professionals are the voice of their training function, but when the time comes to share the data, stakeholders are not listening. If this sounds familiar, you’re in the right place. Effective storytelling is the missing piece that turns learning analytics into actionable business decisions.

Led by Chris Massaro, instructor for Training Industry’s Learning Analytics Certificate, and Marisa Shapiro, director of professional development at Training Industry, this session delivers practical techniques you can use immediately. Chris brings 25+ years of experience driving L&D results and will share the essentials for crafting narratives that connect data to business priorities. You’ll learn how these techniques fit into the broader learning analytics process, giving you a clear path to deepen your skills and apply analytics strategically in your organization. You’ll also walk away from this session with on-the-job resources to support your own data storytelling efforts.

This interactive session will provide easy-to-understand insights on:

• Data visualization principles that clarify value
• Core elements of an effective data story
• Storytelling through real-world examples
• Crafting your own narratives using a framework

View full agenda.

Speakers

Chris Massaro, CPTM, Instructor, Training Industry, Inc. Christopher Diez Massaro, CPTM, is a learning leader with 20+ years of experience designing and facilitating training across retail, hospitality, government and higher education. His expertise includes learning analytics, evaluation, and data-driven storytelling. He is currently a senior talent development consultant at UNC Health, focused on leadership and organizational development. He also serves as an adjunct faculty member at the University of Southern Maine, where he teaches in the Leadership Studies Department with an emphasis on social science research methodology. Christopher is a Training Industry, Inc. instructor and the developer/facilitator of the Learning Analytics Certificate. He is passionate about bridging academic theory and practical measurement approaches that help organizations demonstrate impact and continuously improve learning.

Marisa Shapiro, CPTM, Director of Professional Development, Training Industry, Inc. As the director of professional development at Training Industry, Marisa brings nearly a decade of experience in learning and development, working with leaders across industries to address their challenges and guide them toward growth opportunities. She is also a Certified Professional in Training Management (CPTM) and cohost of Training Industry’s TICE conference and Strategy Summit. Marisa is passionate about making an impact on organizations and helping individuals advance professionally to achieve their goals.