Scrum Alliance® has released an all-new on-demand microcredential course, Agile for Marketing.
Tag: content marketing
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A traditional marketing mix outlines the 4 P’s of marketing: product, price, place and promotion. This article explains how to identify these principles for a successful marketing strategy in the corporate training market.
This article explores how L&D suppliers can leverage email marketing to promote their products effectively to training managers, learning leaders and L&D decision makers, offering practical strategies and best practices to ensure success.
Corporate training organizations often lack the resources to appropriately market a course, product or service — whether that is because those who are marketing are a team of one or are not trained in marketing at all, such as course instructors.
L&D professionals must develop a marketing strategy for their training programs if they want to promote training participation. This article walks through practical tactics for L&D to market their training programs and develop a marketing strategy.
A value proposition is a written statement explaining why a buyer should choose your product or service and the unique value it provides — an imperative to standing out in such a tight corporate training market.
A broad audience can diminish the efficacy of your marketing campaigns. Narrowing down the audience and identifying a specific customer profile can help L&D marketers target the most appropriate group of buyers.
Stories Incorporated (Stories Inc.) has launched a new service offering: Virtual Story Sessions in light of the coronavirus pandemic.