RALEIGH, N.C. — Feb. 28, 2025 — Training Industry, Inc. has been recognized with a 2025 AVA Digital Award for its research report, “Learning Measurement for Modern Business: Making Sense of ISO 30437.”
The AVA Digital Awards honor excellence in digital communication across various media, including video, websites, social media and interactive content. Sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), the competition received more than 2,500 entries from organizations across the United States, Canada and 30 other countries.
Training Industry’s campaign aimed to educate learning and development (L&D) professionals on the ISO 30437 standards, which provide guidelines for measuring training effectiveness. The initiative helped professionals understand standardized learning metrics and their role in demonstrating the value of corporate training programs.
Campaign Highlights:
- Report: “Learning Measurement for Modern Business: Making Sense of ISO 30437” provided insights into ISO 30437 and its implications for L&D.
- Podcast Episode: A special edition of The Business of Learning podcast featured expert insights from Dr. Tom Whelan, director of corporate research at Training Industry.
- Thought Leadership Articles: Published on TrainingIndustry.com, these articles examined the significance of ISO L&D metrics.
- Webinar: “The 800lb Gorilla of Learning Measurement” explored stakeholder alignment and training evaluation goals during the 2024 Training Industry Strategy Summit.
- Email and Digital Promotions: A targeted campaign reached over 11,000 subscribers, resulting in over 19,000 engagements across multiple channels.
“This award reflects our commitment to providing L&D professionals with cutting-edge information about training measurement for modern organizations,” said Dr. Tom Whelan. “ISO 30437 offers a structured and business-first approach to evaluating employee learning, and we are pleased to support its adoption through our research and outreach.”
Training Industry was named a Gold Winner in the AVA Digital Awards in the category of Integrated Marketing Campaigns alongside other organizations recognized for excellence in digital communication.
For more details on Training Industry’s campaign, visit stagingweb.trainingindustry.com. To view the full list of AVA Digital Award winners, visit www.avaawards.com.
About Training Industry
Training Industry is the most trusted source of information on the business of learning. We serve as an expert resource for learning professionals seeking information about best practices and innovative approaches for developing effective training and create an environment for trust and information-sharing among learning professionals, including those in the learning and development function and experts from companies serving the training industry. For more information, visit TrainingIndustry.com.
