Sales enablement and training programs are evolving — but too often, they still fall short of today’s realities. In a landscape shaped by virtual selling, fragmented decision-making and ever-shifting buyer priorities, it’s time to rethink traditional approaches and build frameworks that truly support sellers in the field.

Join Dr. Allen Partridge, director of evangelism at Adobe, as he explores how to scale, personalize and modernize your sales enablement and training strategies. Discover how to harness automation for onboarding efficiency, tailor learning experiences to individual sellers and go beyond outdated methodologies to create adaptive, data-driven programs that match the pace of modern sales environments.

Whether you’re building a new strategy from scratch or scaling an existing one, this session will equip you with actionable insights to enable sales success in today’s unpredictable markets.

In this session, you’ll learn how to:

• Adapt content to suit learning styles, goals and contexts for improved retention and performance.
• Identify gaps in legacy enablement strategies.
• Redesign frameworks for agility and relevance.
• Cultivate a learning culture, leveraging data for targeted coaching that supports continuous growth.