{"id":103336,"date":"2023-09-26T08:50:32","date_gmt":"2023-09-26T12:50:32","guid":{"rendered":"https:\/\/trainingindustry.com\/?post_type=magazine&p=103336"},"modified":"2023-09-30T08:01:16","modified_gmt":"2023-09-30T12:01:16","slug":"richardson-sales-performance-positioned-for-continued-growth-in-sales-training-sector","status":"publish","type":"magazine","link":"https:\/\/trainingindustry.com\/magazine\/fall-2023\/richardson-sales-performance-positioned-for-continued-growth-in-sales-training-sector\/","title":{"rendered":"Richardson Sales Performance Positioned for Continued Growth in Sales Training Sector"},"author":34,"featured_media":0,"template":"","tags":[32587,31565,5299,3593],"class_list":["post-103336","magazine","type-magazine","status-publish","hentry","tag-closing-deals-column","tag-corporate-sales-training","tag-richardson-sales-performance","tag-sales-training-market","global_topic_tax-sales","magazine_issue_tax-fall-2023","magazine_article_type_tax-closing-deals","magazine_article_type_tax-info-exchange"],"acf":{"sponsored":false,"gated":false,"gated_content_type":"","file_attachment":null,"gated_content":"","form_instruction_header":"To access the full article, please fill out the form below:","pardot_html_embed":"","author_override":true,"author_name":"Sarah Gallo, CPTM ","author_image":"","author_bio":"Sarah Gallo, CPTM, is a senior editor at Training Industry, Inc., and co-host of \u201cThe Business of Learning<\/a>,\u201d the Training Industry podcast.","excerpt":"Today, sales training is by and large a technology-enabled sector of the corporate training market. ","main_content":"The sales training market looks a lot different than it did a decade ago, and even five years ago. Today, sales training is by and large a technology-enabled sector of the corporate training market, with everything from mobile coaching solutions to customer relationship management (CRM)-integrated tools available to help sellers close more deals.\r\n\r\nAs buyer expectations and needs evolve, it\u2019s perhaps unsurprising that investment in sales training is predicted to increase by 11.8% in 2023, with the top five industries sourcing sales training being technology, manufacturing, banking and finance, business services and consulting, and pharmaceuticals, according to Training Industry research<\/a>.\r\n\r\nFounded in 1979, Richardson Sales Performance<\/a> (\u201cRichardson\u201d) has long been a key player in the sales training market, proving its ability to keep pace with advancements in technology and other shifts. In July, Truelink Capital (\u201cTruelink\u201d), a middle market private equity firm, announced its acquisition of Richardson<\/a>, further establishing Richardson as a leading sales training company.\r\n\r\nLet\u2019s consider the acquisition in more detail.\r\n

A Mutually Beneficial Transaction<\/h2>\r\nTruelink\u2019s acquisition of Richardson benefits both companies. Truelink targets companies in the technology-enabled services sector, so Richardson\u2019s technology solutions, as well as its breadth of content, global footprint and client portfolio, were appealing, says Andrea Grodnitzky, Richardson\u2019s chief marketing officer.\r\n\r\nTruelink takes an operational approach to help companies adapt, meet current landscape challenges and grow, \u201cand that\u2019s really how they intend to support Richardson,\u201d Grodnitzky says.\r\n\r\nThe acquisition also means that Richardson has the resources to continue growing its global reach through M&A activity, which Grodnitzky says will be a focus area for the company moving forward.","full_width":false,"content_band":[{"acf_fc_layout":"social_callout","blockquote":"Richardson\u2019s competitive advantage lies in three key factors: its technology, its content and its global reach. "},{"acf_fc_layout":"content_area","wysiwyg":"

The Competitive Advantage(s)<\/h2>\r\nRichardson\u2019s competitive advantage lies in three key factors: its technology, its content and its global reach.\r\n