{"id":16220,"date":"2017-08-31T12:53:02","date_gmt":"2017-08-31T16:53:02","guid":{"rendered":"https:\/\/stagingweb.trainingindustry.com\/?page_id=16220"},"modified":"2025-08-20T10:28:20","modified_gmt":"2025-08-20T14:28:20","slug":"imparta","status":"publish","type":"page","link":"https:\/\/trainingindustry.com\/imparta\/","title":{"rendered":"Imparta"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"custom-supplier-template.php","meta":{"_acf_changed":false,"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","sync_status":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","castos_file_data":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":""},"class_list":["post-16220","page","type-page","status-publish","hentry"],"acf":{"sponsored":false,"gated":false,"gated_content_type":"","file_attachment":null,"gated_content":"","form_instruction_header":"To access the full article, please fill out the form below:","pardot_html_embed":"","excerpt":"","main_content":"<iframe id=\"impartacustompage\" style=\"border: 0;\" src=\"https:\/\/customsuppliers.trainingindustry.com\/suppliers\/imparta\/index.html\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\n<script> $(document).ready(function() {iFrameResize({},'#impartacustompage') }); <\/script>","full_width":false,"content_band":null,"tice_sponsors":"","sub_title_description":"","contact_button_url":"https:\/\/trainingindustry.com\/supplier\/imparta\/contact-imparta\/","contact_button_text":"Contact Imparta","external_supplier_page":true,"override_font":false,"iframe_url":"https:\/\/customsuppliers.trainingindustry.com\/suppliers\/imparta\/index.html","google_font_url":"","font_family":"","supplier_content_section":[{"section_header":"","section_header_bg_color":"","section_header_text_color":"","content_band":[{"acf_fc_layout":"content_area","wysiwyg":"<div class=\"banner\"><img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401557\/ti_banner_imparta.jpg\" alt=\"TI_banner _imparta\" width=\"900\" height=\"300\" \/><\/div>\r\n<div class=\"about\">\r\n<h2>About Imparta<\/h2>\r\nImparta is a global company that generates measurable and sustainable performance improvement across Sales, Marketing and Service - the main customer touch points within an organisation. In each of these three areas Imparta offers a full suite of proven, world-class content and methodologies. We work with clients (including Cisco, Intel and GE) to improve and grow their business with a focus on their strategic objectives. All content is tailored to our client's business environment and delivered using our award-winning Capability Building\u00ae System. This scalable system ensures that the training delivers real, measurable business impact and it can power a single intervention or an entire global Sales, Marketing or Service Academy.\r\n\r\nImparta's modular approach provides rigorous competency-based assessments, superior blended learning approaches, digital learning, advanced coaching and reinforcement services, application tools, measurement and accreditation to drive performance.\r\n\r\n<\/div>\r\n<h2>Imparta offers a rare combination of 'best of breed' sales capabilities:<\/h2>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>The Capability Building<sup>\u00ae<\/sup>\u00a0System<\/h3>\r\nImparta understands the barriers to adopting new skills and behaviours, and we have spent a decade and millions of pounds developing our Capability Building<sup>\u00ae<\/sup>\u00a0System \u2013 a comprehensive, modular toolkit that transforms training into a programme for lasting performance improvement.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401452\/cbs.jpg\" alt=\"BM\" width=\"162\" height=\"161\" \/>\r\n\r\n<\/div>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>Global coverage<\/h3>\r\nImparta has 140 trainers and associate trainers around the world, and the capability to deliver international sales training through global roll-outs that are consistent yet sensitive to local issues. We also have an in-house translation company that uses state-of-the-art techniques to ensure high quality translations at very competitive rates.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401457\/gc.jpg\" alt=\"GC\" width=\"200\" height=\"100\" \/>\r\n\r\n<\/div>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>Better methodologies<\/h3>\r\nThere\u2019s no shortage of content in the worlds of sales, marketing, service and leadership, but much of it is too academic, or hasn\u2019t been updated in 30 years. Our methodologies are research-based, and we have incredibly high standards around how practical they are in the real world. We also continuously improve them based on our experience in the field.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401462\/bm.jpg\" alt=\"BM\" width=\"123\" height=\"169\" \/>\r\n\r\n<\/div>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>More flexibility<\/h3>\r\nWe hear a lot of complaints about the inflexibility of training companies. There\u2019s a sense that, in many training companies, the development team left 20 years ago and there\u2019s only one solution, whatever the problem. Imparta, on the other hand, has a full complement of learning designers and subject matter experts. We customise or create programmes that are exactly what our clients need, with a minimum of extra cost.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401467\/mf.jpg\" alt=\"MF\" width=\"123\" height=\"161\" \/>\r\n\r\n<\/div>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>Better learning technology<\/h3>\r\nImparta\u2019s technology provides the infrastructure for successful training and embedding. From our i-Coach<sup>\u00ae<\/sup>\u00a0learning platform and Virtual Sales Academy to our advanced computer-based simulations (where we are a world leader), \u2018real-plays\u2019, CRM tools and a range of other vehicles for practice and application, we help people learn by doing and help them continue to learn back in the real world.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401472\/blt.jpg\" alt=\"BLT\" width=\"157\" height=\"157\" \/>\r\n\r\n<\/div>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>Joined-Up Thinking<\/h3>\r\nMost training companies focus on just one of our three main areas: sales, marketing and customer service. We have the scale and the desire to be thought leaders in all three, which means we can achieve your objectives in each area. Beyond that, we can also help you to align the main customer-focused parts of your organisation to create genuine and sustainable competitive advantage.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401477\/jut.jpg\" alt=\"JUT\" width=\"146\" height=\"148\" \/>\r\n\r\n<\/div>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>Practising what we preach<\/h3>\r\nHow many sales training companies sell to you in the way they say they\u2019ll teach your people to sell? Or display best practice in marketing or service? We are happy to be judged by that standard; we run internal Academies that we believe have driven our growth throughout the recession. And as our own clients, we\u2019re really picky \u2013 so we know quickly if anything needs to be improved.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401482\/pwwp.jpg\" alt=\"PWWP\" width=\"102\" height=\"155\" \/>\r\n\r\n<\/div>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>The Client Impact Team<\/h3>\r\nTraining without measurement is a like flying a plane with your eyes closed \u2013 you have no way to track your progress along a given course, or to correct any deviations. Imparta has a dedicated Client Impact Team who track, analyse and report the impact of our training activities at multiple levels, based on the Kirkpatrick model.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401487\/tcit.jpg\" alt=\"TCIT\" width=\"212\" height=\"138\" \/>\r\n\r\n<\/div>\r\n<div class=\"section group\">\r\n<div class=\"content\">\r\n<h3>The personal touch<\/h3>\r\nImparta\u2019s people are practitioners and businesspeople first, rather than just trainers. Going the extra mile is part of our DNA, and we are completely committed to meeting your business objectives \u2013 in a way that is sophisticated yet not a drain on your resources. We give you a named Client Service Team, and since we keep our client numbers low in order to be able to work more closely with each of our clients, all clients are \u2018on the radar\u2019 for our senior managers.\r\n\r\n<\/div>\r\n<img src=\"https:\/\/d37fu25frc7tgf.cloudfront.net\/media\/19401492\/tpt.jpg\" alt=\"TPT\" width=\"186\" height=\"128\" \/>\r\n\r\n<\/div>"}]}],"supplier_sidebar":"","custom_dfp_keywords":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Imparta - Training Industry<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trainingindustry.com\/imparta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imparta\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trainingindustry.com\/imparta\/\" \/>\n<meta property=\"og:site_name\" content=\"Training Industry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrainingIndustry\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T14:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trainingindustry.com\/content\/uploads\/2017\/10\/ti-logo-stacked.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TrainingIndustr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/imparta\\\/\",\"url\":\"https:\\\/\\\/trainingindustry.com\\\/imparta\\\/\",\"name\":\"Imparta - Training Industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/#website\"},\"datePublished\":\"2017-08-31T16:53:02+00:00\",\"dateModified\":\"2025-08-20T14:28:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/imparta\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trainingindustry.com\\\/imparta\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/imparta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/trainingindustry.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Imparta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/#website\",\"url\":\"https:\\\/\\\/trainingindustry.com\\\/\",\"name\":\"Training Industry\",\"description\":\"Articles, research and tools for the L&amp;D professional. 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