{"id":95772,"date":"2023-04-25T14:11:13","date_gmt":"2023-04-25T18:11:13","guid":{"rendered":"https:\/\/trainingindustry.com\/?post_type=glossary&#038;p=95772"},"modified":"2023-04-25T14:11:26","modified_gmt":"2023-04-25T18:11:26","slug":"sales-enablement","status":"publish","type":"glossary","link":"https:\/\/trainingindustry.com\/glossary\/sales-enablement\/","title":{"rendered":"Sales Enablement"},"template":"","class_list":["post-95772","glossary","type-glossary","status-publish","hentry"],"acf":{"main_content":"<strong>Sales enablement <\/strong>is the process of providing sales teams with the knowledge, skills and resources they need to reach their sales goals. It involves delivering the training, coaching, content and tools that will help salespeople engage with customers more effectively and close more deals. The process often involves collaboration with marketing teams and other stakeholders to align sales strategies with business objectives.\r\n\r\nRelated Content:\r\n<ul>\r\n \t<li><a href=\"https:\/\/trainingindustry.com\/wiki\/sales\/sales-enablement\/\" target=\"_blank\" rel=\"noopener\">Wiki: Sales Enablement<\/a><\/li>\r\n \t<li><a href=\"https:\/\/trainingindustry.com\/webinar\/sales\/training-industry-leader-talk-sales-enablement-strategies\/\" target=\"_blank\" rel=\"noopener\">Leader Talk: Sales Enablement Strategies<\/a><\/li>\r\n \t<li><a href=\"https:\/\/trainingindustry.com\/magazine\/winter-2022\/the-evolution-of-ld-from-sales-enablement-to-sales-readiness\/\">The Evolution of L&amp;D: From Sales Enablement to Sales Readiness<\/a><\/li>\r\n \t<li><a href=\"https:\/\/trainingindustry.com\/articles\/sales\/the-business-of-learning-episode-seven-sales-enablement-where-training-meets-strategy\/\" target=\"_blank\" rel=\"noopener\">The Business of Learning, Episode 7 \u2014 Sales Enablement: Where Training Meets Strategy<\/a><\/li>\r\n<\/ul>","custom_dfp_keywords":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sales Enablement - Training Industry<\/title>\n<meta name=\"description\" content=\"Sales enablement is the process of providing sales teams with the knowledge, skills and resources they need to reach their sales goals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trainingindustry.com\/glossary\/sales-enablement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Enablement\" \/>\n<meta property=\"og:description\" content=\"Sales enablement is the process of providing sales teams with the knowledge, skills and resources they need to reach their sales goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trainingindustry.com\/glossary\/sales-enablement\/\" \/>\n<meta property=\"og:site_name\" content=\"Training Industry\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TrainingIndustry\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-25T18:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trainingindustry.com\/content\/uploads\/2017\/10\/ti-logo-stacked.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@TrainingIndustr\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/glossary\\\/sales-enablement\\\/\",\"url\":\"https:\\\/\\\/trainingindustry.com\\\/glossary\\\/sales-enablement\\\/\",\"name\":\"Sales Enablement - Training Industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/#website\"},\"datePublished\":\"2023-04-25T18:11:13+00:00\",\"dateModified\":\"2023-04-25T18:11:26+00:00\",\"description\":\"Sales enablement is the process of providing sales teams with the knowledge, skills and resources they need to reach their sales goals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/glossary\\\/sales-enablement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trainingindustry.com\\\/glossary\\\/sales-enablement\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/glossary\\\/sales-enablement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/trainingindustry.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\",\"item\":\"https:\\\/\\\/trainingindustry.com\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sales Enablement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trainingindustry.com\\\/#website\",\"url\":\"https:\\\/\\\/trainingindustry.com\\\/\",\"name\":\"Training Industry\",\"description\":\"Articles, research and tools for the L&amp;D professional. 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