{"id":98507,"date":"2023-06-29T09:00:57","date_gmt":"2023-06-29T13:00:57","guid":{"rendered":"https:\/\/trainingindustry.com\/?post_type=magazine&#038;p=98507"},"modified":"2023-07-10T16:50:55","modified_gmt":"2023-07-10T20:50:55","slug":"mindtickle-acquires-enable-us-combined-platform-set-to-boost-reps-skills-and-streamline-the-sales-process","status":"publish","type":"magazine","link":"https:\/\/trainingindustry.com\/magazine\/summer-2023\/mindtickle-acquires-enable-us-combined-platform-set-to-boost-reps-skills-and-streamline-the-sales-process\/","title":{"rendered":"Mindtickle Acquires Enable Us: Combined Platform Set To Boost Reps\u2019 Skills and Streamline the Sales Process"},"author":34,"featured_media":0,"template":"","tags":[21200,31548],"class_list":["post-98507","magazine","type-magazine","status-publish","hentry","tag-sales-training-solutions","tag-upskilling-for-sales-reps","global_topic_tax-sales","magazine_issue_tax-summer-2023","magazine_article_type_tax-closing-deals","magazine_article_type_tax-info-exchange"],"acf":{"sponsored":false,"gated":false,"gated_content_type":"","file_attachment":null,"gated_content":"","form_instruction_header":"To access the full article, please fill out the form below:","pardot_html_embed":"","author_override":true,"author_name":"Sarah Gallo, CPTM ","author_image":"","author_bio":"Sarah Gallo, CPTM, is a senior editor at Training Industry, Inc., and co-host of \u201c<a href=\"https:\/\/trainingindustry.com\/training-industry-podcast\/\" target=\"_blank\" rel=\"noopener\">The Business of Learning<\/a>,\u201d the Training Industry podcast. <a href=\"mailto:editor@trainingindustry.com\" target=\"_blank\" rel=\"noopener\">Email Sarah<\/a>.","excerpt":"In today\u2019s digital business environment, organizations are looking for virtual sales training and enablement solutions that provide reps with real-time support.","main_content":"From learning technologies to information technology (IT) and technical training to leadership, all segments of the corporate training market have evolved alongside recent market shifts. The sales training sector is no different.\r\n\r\nIn today\u2019s digital business environment, organizations are looking for virtual sales training and enablement solutions that provide reps with real-time support.\r\n\r\nThe demand for these solutions continues to rise. Training Industry\u2019s 2023 \u201c<a href=\"https:\/\/store.trainingindustry.com\/products\/the-state-of-the-sales-training-market\" target=\"_blank\" rel=\"noopener\">State of the Sales Training Market<\/a>\u201d report confirmed that sales training investment reached pre-pandemic levels in 2022, and that the sales training market is expected to grow by 13% globally over the course of 2023.\r\n\r\nTo meet this increased demand, sales training and enablement providers have been busy rolling out solutions and forging partnerships to do so effectively and at scale.\r\n\r\nHere, we\u2019ll explore how sales enablement provider Mindtickle\u2019s recent <a href=\"https:\/\/trainingindustry.com\/press-release\/sales\/mindtickle-announces-acquisition-of-enable-us-to-combine-sales-and-buyer-enablement-in-one-platform\/\" target=\"_blank\" rel=\"noopener\">acquisition<\/a> of Enable Us, a buyer enablement provider, is set to streamline the sales process while also supporting reps\u2019 professional development through AI-enabled coaching and learning reinforcement.\r\n<h2><strong>Bringing Buyer and Sales Enablement Together <\/strong><\/h2>\r\nMindtickle\u2019s acquisition of Enable Us makes sense for a few reasons. For one, it brings buyer and sales enablement together in a single place, says Krishna Depura, CEO and co-founder of Mindtickle. Enable Us\u2019 Digital Sales Rooms (DSRs) offer a collaborative space in which buyers can access relevant educational content (i.e., articles, videos, FAQ documents, etc.) related to the provider\u2019s products and services. The DSR also gives reps visibility into what buyers click, view and share, which can help them better understand customer pain points and needs. For instance, if a customer consistently views and shares content related to gamification, the seller can recommend gamified solutions to the buyer, Depura says.\r\n\r\nUsers can also create a \u201cmutual action plan\u201d \u2014 a customized sales plan that buyers and sellers create together. Users can view the mutual action plan to check the status of deliverables, check off action items and adjust timelines as needed. In the age of virtual selling, a mutually agreed-upon plan can help improve communication and transparency throughout the sales process.","full_width":false,"content_band":[{"acf_fc_layout":"social_callout","blockquote":"Mindtickle\u2019s acquisition of Enable Us is an effort to make both buyers\u2019 and sellers\u2019 jobs easier. "},{"acf_fc_layout":"content_area","wysiwyg":"<h2><strong>AI-driven Coaching and More <\/strong><\/h2>\r\nThe acquisition also gives Enable Us customers access to Mindtickle\u2019s suite of <a href=\"https:\/\/trainingindustry.com\/magazine\/winter-2022\/the-evolution-of-ld-from-sales-enablement-to-sales-readiness\/\">sales readiness<\/a>, conversation intelligence and sales coaching solutions, which are designed to bridge skills gaps and deliver personalized learning to reps through:\r\n<ul>\r\n \t<li><strong>Artificial intelligence (AI): <\/strong>Mindtickle\u2019s conversation intelligence capabilities are integrated within its readiness platform. The platform uses AI to track, analyze and score reps\u2019 interactions with customers based on data around topics, themes and deal risks.<\/li>\r\n \t<li><strong>Skills mapping<\/strong>: The platform connects specific skills and competencies to revenue outcomes, helping sales reps better understand the connection between training and business results. This also helps learning leaders make the business case for sales training and coaching to stakeholders, Depura says.<\/li>\r\n \t<li><strong>Learning reinforcement: <\/strong>The platform uses AI to deliver spaced learning reinforcement, increasing the likelihood that reps apply what they\u2019ve learned on the job.<\/li>\r\n<\/ul>\r\n<h2><strong>The Big Picture <\/strong><\/h2>\r\nUltimately, Mindtickle\u2019s acquisition of Enable Us is an effort to make both buyers\u2019 and sellers\u2019 jobs easier by bringing greater transparency into the sales process and supporting reps with personalized coaching and development. In terms of what\u2019s next, Depura says, \u201cthis is just the beginning\u201d of buyers and sellers coming together to forge a more collaborative sales experience.\r\n\r\nWith the acquisition, Depura says, \u201cMindtickle is pioneering an end-to-end solution for the entire lifecycle of a rep \u2014 from onboarding, practice, reinforcement, and coaching to day-to-day buyer enablement, conversation intelligence, forecasting, and analytics on both sellers and deals.\u201d With the combined platform, sellers gain more visibility into buyer behavior and deal data is more personalized and actionable.\r\n\r\nAs sales training continues to evolve alongside shifting customer needs and business priorities, we look forward to seeing more sales training providers roll out end-to-end solutions that support both reps and the clients they serve."},{"acf_fc_layout":"content_area","wysiwyg":""}],"tice_sponsors":"","custom_dfp_keywords":"","featured_article":false,"feature_type":"","theme":"","remove_gradient":false,"title_in_image":false,"featured_text_image":null,"magazine_link":"https:\/\/www.nxtbook.com\/nxtbooks\/trainingindustry\/tiq_summer2023\/index.php#\/p\/60"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.5) - 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